![]() Because every person less on Wikipedia is a person not lost to Google (and God knows that a simple search leading to Wikipedia can turn into an enriching journey – but long at the whim of the hyperlinks that satisfy your curiosity). This bad news for Wikipedia is excellent news for Google. As a result, traffic on Wikipedia would have dropped by 21% after the introduction of snippets. And the hurried Internet users seem to be satisfied with these few lines, however incomplete they may be. No need to get lost on a site other than Google. It is, of course, convenient for the Internet user who asks himself a question to see the answer appear directly. This favourable position, above all, has given rise to the concept of “rank 0”, that is to say, this pre-eminent position in search results. They allow you to highlight the response to a query directly in the search page above the search engine results. The featured snippets are a feature introduced by Google in 2016 in France and from September 2014 in the United States. Wikipedia traffic has dropped by 21% with the introduction of “featured snippets” The “rank 0” (the “featured snippets”) is the first step towards a closed ecosystem And this strategy became evident with the launch of featured snippets in 2014. If the user experience is improved as a result, it is also worth considering the role of this innovation in the broader context of Google’s strategy. Thanks to dynamic emails, the user no longer needs to “exit” Gmail. No need to go to the sender’s website anymore, even if it is easy to imagine that it will always be more comfortable to browse a product catalogue on a regular website rather than in a window reduced to the size of an email. It becomes possible to browse a catalogue (of products but also of images in the light of what is done for Pinterest) directly in the body of the email. consult a product catalogue: this case of use is likely to be the most common.choose a time slot: thanks to the integration with doodle you no longer need to go to the site to select the time slots that suit you.Now it is possible to do it directly in the body of the email fill in a form: no need to go to a website to fill in the form details.The other instances of use cited by Google are as follows: From now on it will be possible to “pin” pins directly from the email. ![]() An animated gif “made by Google” illustrates the use of dynamic emails through a use case on Pinterest. This is how gmail dynamic email works Dynamic emailsĪn image is sometimes better than a long explanation.
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